Visit Sofia – Sofia Tourism Administration participates in International French Travel Market (IFTM) Top Resa 2024

The Ministry of Tourism has organized the participation of Bulgaria in the prestigious tourism trade fair IFTM Top Resa 2024 which is one of the prominent travel exhibitions, held in Paris, France, from September 17th to 19th, 2024. IFTM Paris is the biggest international tourism trade show with focus on the professional tourism sector, targeting tourism industry professionals and travel buyers, and brings together tourism companies and travel buyers from around the world to network, do business and gain market insights. The IFTM is a platform to learn about the latest travel market trends and accelerating business by networking.

Visit Sofia – Sofia Tourism Administration presented tourist destination Sofia which was part of the exhibition stand of Bulgaria.

The participation of Visit Sofia was a vibrant representation of our nation’s unique blend of culture, heritage, practices and modern travel opportunities.

This participation underscores Sofia’s strategic intent to strengthen its presence in key international markets, with the goal of significantly increasing inbound tourism.