Sofia has been chosen to host the CITY DESTINATION ALLIANCE conference

Tuesday, 19 July 2022

"Sofia will host the International Conference and General Assembly of the CITY DESTINATION ALLIANCE - Alliance for Marketing and Management of City Destinations in the period April 19-22, 2023." - announced the deputy mayor of the "European policies, international activity and tourism" direction, Irina Savina.

Over 200 delegates from over 100 cities are expected to attend the event.

Sofia has been a member of the organization since September 2021. Membership provides opportunities to develop the potential of the destination, exchange information, experience and good practices with other European cities.

CITY DESTINATION ALLIANCE (City DNA) is a non-profit organization, successor to the European Cities Marketing Association, which promotes and connects the interests of members from over 116 major cities in 38 countries in the field of tourism. Members of the association are the cities of Amsterdam, Athens, Barcelona, ​​Belgrade, Berlin, Bratislava, Vienna, Cannes, Geneva, Istanbul, London, Tel Aviv, Monaco, Paris, Prague, Zagreb, Rome, Ljubljana, Zurich, etc.

CITY DESTINATION ALLIANCE is a member of the World Tourism Organization and a strategic partner of the European Tourist Commission, the European Association of Tour Operators, HOTREC and the International Association for Congress and Conference Tourism.

During the Conference, the delegates will learn about the possibilities of Sofia and Bulgaria as a tourist destination. The event will contribute to strengthening the image of Sofia, establishing it as a destination for urban tourism and attracting more and more paying tourists.