Sofia Municipality is actively working to establish Sofia as a tourist destination and a modern European city.
Sofia City Council's Strategy for the Development of Sofia as a Tourist Destination 2017 - 2030, and its accompanying documents envisage the promotion of tourism in the city by establishing a brand.
Preparations for the creation of the brand will begin this year. Sofia is part of Sofia Tourism Region approved by the Ministry of Tourism.
The Ministry of Tourism is expected to develop a marketing strategy for the region, and it is important that there is a synchronization between the two documents that are to be prepared.